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Shop Talk with Michaels & Associates

This webinar features a panel of thought leaders from an innovative learning solutions organization, Michaels & Associates. This team of experts has decades of experience designing and developing face-to-face training, online/blended learning solutions, and state-of-the-art performance support systems for an array of industries.
To learn more about Michaels & Associates, please visit:

During this 1-hour webinar, the panel will:

  • Discuss how they got into the field and the jobs they hold today
  • Show examples of personas, prototypes, usability tests, and other in-progress work
  • Identify emerging trends in instructional design, technology, and performance improvement
  • Answer your questions.

Sherry Michaels

Sherry Michaels is President and owner of Michaels & Associates Docntrain, Ltd., a 15-year-old award winning S-Corporation committed to developing training content solutions that improve companies and employees. Over the years, Sherry has built a team of training industry experts from a single consultant to an on-demand, expandable pool of more than forty of the best, brightest and most client-learner focused people available. This team pool was created to tackle any client training need from live instruction, to programming learning and development tools (or an LMS), to online and/or distance and mobile learning.

A leader in the training business for nearly 30 years, Sherry has been a member of the Society for Technical Communications (STC) for 20 years, was a Membership Manager for STC, a two-year president of the Phoenix chapter of STC, and served as Director on the STC International Board. She is also a 20 plus year member of the American Society for Training & Development, is a member of the international Society of Performance Improvement (ISPI) and has hosted several workshops and/or webinars for many organizations. Michaels & Associates provides learning solutions for companies such as PetSmart, Avnet Electronics, Aetna, MetLife, eBay, MiniCooper USA, Apollo Group (University of Phoenix), Universal Technical Institute (UTI), EMCOR Group, Sprint Communications and many others.

Sherry’s mission is solving the challenges of business and employee learning and she builds and guides teams that execute the vision of her clients towards achieving their goals.

Hilary Buchholz

Hilary Buchholz is a Senior Media Designer at Michaels & Associates with more than fourteen years of expertise in custom training content, media and graphic design and development. Embracing each new project with zeal, Hilary’s creative energy and originality are perfectly suited to generating new perspectives and delivering imaginative, engaging solutions. She consistently strives to deliver impeccable work that blends the client’s corporate needs with an intuitive focus on a positive learner experience. Hilary provides media design and programming for clients such as PetSmart, Metlife, MINICooper USA, Apollo Group (University of Phoenix), EMCOR Group, MetLife Bank (now MetLife Home Loans, LLC), eBay, and many others.

Jerry Stanley

Jerry Stanley is Michaels & Associates Learning Solutions Developer & Senior Instructional Designer. He has more than fifteen years of learning and development experience in the B2B, higher education, manufacturing, and retail industries. Born and raised in Minneapolis, MN and now residing in Phoenix, AZ., Jerry specializes in project management and the design, development, and facilitation of face-to-face, eLearning, and web-based learning experiences. His extensive experience as an instructional designer, e-developer and facilitator is reflected in the creative elements, facilitative style and learner focused attention he instills in each project.

Organizations that Jerry has worked with in their learning and development efforts include eBay, Synergis Education, Apollo Group, University of Phoenix, Western International University, the College for Financial Planning, MTX Audio Group, and the Alliance for Independent Music Merchants.

Inspired by developing personal relationships, Jerry states, “I am a true advocate of education and feel a tremendous amount of satisfaction assisting others to further their lives and careers through lifelong learning.