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ISPI Bay Area Chapter Presentation



Personas: Breathing Life into Abstract Performance Data

Let’s face it. Performance data describing audiences for a given project can be abstract and obtuse. Personas breathe life into these data in ways that help performance improvement practitioners make better design decisions about the solutions they create. Personas are fictionalized characters representing various audience segments. Practitioners create them using available data and defensible assumptions. Like real people, personas have goals, characteristics, motives, and job tasks. Good personas become “real” for practitioners who use them. Join us for a discussion of personas and their uses in performance improvement.

Objectives:

  • Determine when to create personas
  • Describe how to create personas based on available audience data
  • View prototypes of performance improvement solutions based on personas

Presenters:

Cheri Lockett Zubak photo

Cheri Lockett Zubak is a graduate student in the Organizational Performance and Workplace Learning program at Boise State University. She is currently employed as a Senior Learning and Performance Analyst in the high tech industry, where she works with staff to provide products and services that support improved customer performance. She uses a variety of tools, such as personas, journey maps, and HPT tools, to help staff to understand the customer and diagnose customer performance problems. You are invited to connect with Cheri on LinkedIn: https://www.linkedin.com/in/workwrite

Steve Villachica photo

Steven W. Villachica, PhD, is an Associate Professor of Organizational Performance and Workplace Learning at Boise State University. His current research interests focus on bringing academics and industry representatives together to decrease ramp-up time to competent performance in the workplace for newly hired graduates. A frequent author and conference presenter, Steve is a member of ISPI, ASEE, ATD, and AECT. He completed his doctorate in Educational Technology at the University of Northern Colorado.

Tony Marker photo

Tony Marker, PhD, is Chair and Professor in the Organizational Performance and Workplace Learning Department at Boise State University. He is a LEED Accredited Professional and teaches courses in improving human performance in the workplace, systems thinking, and the design of sustainable business processes. A frequent author and presenter at ISPI conferences, he has been working and teaching in the field for over 15 years. Tony received his PhD from Indiana University in Instructional Systems Technology.